I map the messy way work actually happens and rebuild it as SOPs, AI-assisted workflows, and knowledge systems your team can actually follow, so nobody has to dig through Slack for "the process."
tangled process → mapped system
Complex problems have always been at the centre of my work. Engineering built the foundation for structured thinking and problem-solving, while years in content, digital marketing, consulting, and business operations developed a deeper understanding of how businesses actually work. Today, that experience comes together with AI and modern productivity tools to help growing businesses replace scattered processes with clear, practical systems that support better execution and sustainable growth.
When growth exposes gaps in the way a business operates, the first step is understanding where the friction comes from. Existing processes are mapped, bottlenecks identified, and practical improvements designed around the way the business actually works.
Important processes shouldn't live in someone's head or disappear inside old messages and documents. Recurring workflows are transformed into clear SOPs that define what needs to happen, when, how, and by whom.
Scattered information makes even simple tasks harder than they need to be. Business knowledge, processes, resources, and recurring information are organized into accessible systems, with AI used where it can make finding and using information faster.
Moving a new client from signed contract to project kickoff involved multiple people, tools, and follow-ups. With no standard process, things got missed and starts got delayed.
Designed an 8-stage onboarding workflow with a RACI matrix, client checklists, email templates, an escalation matrix, a risk plan, KPIs, and AI-assisted opportunities for repetitive tasks.
A 13-page repeatable framework with measurable targets: welcome email within 24 hours, intake completed within 3 business days, kickoff scheduled within 5, built to reduce delays and create a predictable client experience.
View the SOP →An 8-person food business had customer information, support requests, projects, and operational knowledge scattered across separate tools, with no central system as it grew.
Designed a centralized AI-powered operations hub: customer database, support tracker, project tracker, SOP library, knowledge base, AI prompt hub, meeting notes, and a performance dashboard.
A single workspace connecting customer operations, projects, documentation, and AI-assisted workflows, sized to handle 2,450+ customers, 5 active projects, and 8 published SOPs.
View the Notion hub →A useful competitive analysis needs to go beyond listing competitors. It needs to show where a business can actually improve or differentiate.
Ran an AI-assisted research workflow across business model, competitors, SWOT, social presence, and customer reviews, with every finding manually verified against public sources before inclusion.
An 8-page report pinpointing customer-support delays and franchise-center consistency as the two most actionable near-term opportunities, ahead of purely marketing-led fixes.
View the report →30 minutes, no obligation. We'll talk through what's slowing your team down and whether a system could fix it.